Horst Schulze

A legend and leader in the hotel world, Horst Schulze’s teachings and vision have reshaped the concepts of service and hospitality across industries. Mr. Schulze’s professional life began more than 70 years ago as a server’s assistant in a German resort town. Throughout the years he worked for both Hilton Hotels and Hyatt Hotels Corporation before becoming one of the founding members of The Ritz-Carlton Hotel Company in 1983. There Mr. Schulze created the operating and service standards that have become world famous. During his tenure at The Ritz-Carlton, Mr. Schulze served as President and COO, responsible for the $2 billion operations worldwide. It was under his leadership that The Ritz-Carlton Hotel Company became the first service-based company to be awarded the prestigious Malcolm Baldrige National Quality Award — twice.

In 1991, Mr. Schulze was recognized as “corporate hotelier of the world” by HOTELS magazine. In 1995, he was awarded the Ishikawa Medal for his personal contributions to the quality movement. In 1999, Johnson & Wales University gave him an honorary Doctor of Business Administration degree in Hospitality Management. More recently, Mr. Schulze was honored with the “Legacy of Innovation and Inspiration Award” by Historic Hotels of America.

After leaving The Ritz-Carlton Hotel Company, Mr. Schulze went on to found The Capella Hotel Group. This luxury hotel company managed some of the most elite properties worldwide, and gave Mr. Schulze the opportunity to further define the luxury hotel industry, receiving countless awards and recognitions.

In 2022, Auburn University announced its school of hospitality would forevermore be named The Horst Schulze School of Hospitality Management.

Today, Mr. Schulze serves on numerous boards and is a sought-after keynote speaker and consultant. His first book, titled Excellence Wins, was published in 2019 and has sold over 100,000 copies.