By Joe Klink
A few weeks ago Hallie Busta, Assistant Editor for Custom Home, ProSales and Residential Architect magazines wrote something that created an “ah-ha moment” for us. She said:If you're thinking that a 360-degree panoramic view of your showroom or design center—accessible from potential customers' desktops—could spur them to make the trek to your location, then you're in luck. A relatively new feature from Google's Google Maps platform lets users do exactly that, opening up a new interface for small business owners to virtually interact with clients and drum up foot traffic, Fast Company reports. The system has been up and running for a while, Google says, but it recently made the platform easier to use by labeling businesses on its maps that have panoramic interior views with an orange dot. Want to hire a Google-vetted photographer to put your space on the map? Here's how.
- ProSales, September 2012
Putting Ah-Ha Into Action
We immediately recognized the potential opportunities that this marketing tool would create for our dealers. Many of our dealers’ showrooms are beautiful and effectively demonstrate ProVia products. Once dealers are able to get prospects into their showroom, the sales staff is highly capable of converting them into sales. But the trick is getting them into your showroom, isn’t it?