Just “DER” It: An Eco-Friendly Makeover

Jeff Wilson is a construction industry veteran with over 25 years as a carpenter, remodeler, and TV host on nearly 200 episodes for HGTV and the diy network.

By Jeff Wilson

[Intro by ProVia]

Over the past several months ProVia has been honored to participate in a project called the Deep Energy Retrofit (DER), where Jeff Wilson and his family transformed their drafty 70-year-old home by installing ProVia energy-efficient entry doors, replacement windows and a variety of other eco-friendly products. As a result, they reduced their energy bills by a stunning 85%. Jeff believes you can make your older home a more comfortable and healthier place to live while also “having a positive effect on the wider problems of our economy, environment, and energy security.” We agree! And we thought you’d enjoy his story about creating a DER home.

We chose spray foam insulation to completely air seal our roof, walls, and basement. High efficiency HVAC equipment and an energy recovery ventilator also improved our comfort and health. LED lighting and high-efficiency appliances cut costs further. But with such high-performing insulation, air sealing, and systems, where would we find replacement windows and energy-efficient doors that had the same high-performance? ProVia.

Turned out that my friends at ProVia didn’t just make windows and doors, but manufactured just the kind of high-performance windows and doors I was looking for. For starters, we chose the triple-pane, krypton gas filled, low-e ComforTech TLK panes in the Integra replacement window series to replace all of the old single-pane windows. The Integra windows weren’t just a major step up from our old, single-pane windows, but also a major step up from the double-pane, wood-framed windows I’d been considering. ProVia was even able to tackle the technically challenging arched dormer windows and big bays out front – their careful attention to measuring and design meant a trouble-free installation when the time came.

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Door and Window Marketing: What Matters Most?

Wanda Angel is Door & Window Brand Manager for ProVia

By Wanda Angel

For our door and window dealers, marketing is not necessarily your core business. But it sure is necessary FOR your business – if you want to thrive and grow. Marketing is as important as writing the utility check to your electric company every month. If you don’t pay your electric bill, you don’t get electricity. If you don’t market your company, you won’t see sales growth.

And things have gotten so much more complicated over the past few years with the profusion of potential marketing channels (Facebook, Twitter, blogs, email, etc.) you can use. Even just social media has quickly evolved into nearly a full time job for a marketing person (or business owner). For our purposes here, I won’t advocate one channel or the other – they all have their usefulness. But I do want to talk about one thing that matters more to your marketing effectiveness than which channel you choose – and that’s consistency. Here are some helpful tips to think about, and ask yourself: am I building momentum with my marketing investments, or am just I shooting stray bullets into the wilderness?

Your Core Message: The Foundation Upon Which All Else is Built

First things first: the foundation must be built, and your marketing foundation is your core message. Ideally your message will be based on research with your door and window audience and internal stakeholders. Find out what the needs are, and how your company uniquely fills those needs. Query your sales force, your installation departments, and your customers. Then, compile the information and bring it to key stakeholders in your company where you can distill it down. We did this exercise here at ProVia, so I’ll use this as an example.

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