By Jerome Zenoby
The way vinyl siding is sold today is vastly different than the way we did it 10-15 years ago. And yet, the core of this activity remains the same. It all boils down to human-to-human interaction. As sales trainer Brian Tracy once said, "Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service." How can we apply this to siding? And what kinds of tools can we use to do this most effectively? A careful blend of traditional approaches combined with new digital “cool tools” will not only help you sell more vinyl siding, but ensure you have happier customers too.
Cool Tools in the Digital Age
We’re starting to see a shift where homeowners are “self-educating” using today’s digital tools. Many times, before they even talk to us, they’ve already been influenced by information they’ve found on websites, in discussion forums, via apps, and even through social media. For siding buyers, whether they’re homeowners, builders, contractors, this is a reversal of mindset. Buyers today know they can self-serve the information they need to narrow down the selection process, without being dependent on salespeople to give them preliminary information. Often, by the time a customer calls you, they’ve already decided (or are pretty close to deciding) what they want. When selling vinyl siding, you could be in or out of the selection process without even knowing about it. To make sure you’re in the game, rely on your siding manufacturer to give you the ammunition you need.
Most manufacturers now offer ingenious tools like online visualizing software. Heartland Siding by ProVia has a Visualizer on our website that allows people to virtually remodel their homes, without spending a penny or swinging a hammer!