How to Sell Vinyl Siding in the Digital Age

By Jerome Zenoby

The way vinyl siding is sold today is vastly different than the way we did it 10-15 years ago. And yet, the core of this activity remains the same. It all boils down to human-to-human interaction. As sales trainer Brian Tracy once said, "Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service." How can we apply this to siding? And what kinds of tools can we use to do this most effectively? A careful blend of traditional approaches combined with new digital “cool tools” will not only help you sell more vinyl siding, but ensure you have happier customers too.

Cool Tools in the Digital Age

We’re starting to see a shift where homeowners are “self-educating” using today’s digital tools. Many times, before they even talk to us, they’ve already been influenced by information they’ve found on websites, in discussion forums, via apps, and even through social media. For siding buyers, whether they’re homeowners, builders, contractors, this is a reversal of mindset. Buyers today know they can self-serve the information they need to narrow down the selection process, without being dependent on salespeople to give them preliminary information. Often, by the time a customer calls you, they’ve already decided (or are pretty close to deciding) what they want. When selling vinyl siding, you could be in or out of the selection process without even knowing about it. To make sure you’re in the game, rely on your siding manufacturer to give you the ammunition you need.

Most manufacturers now offer ingenious tools like online visualizing software. Heartland Siding by ProVia has a Visualizer on our website that allows people to virtually remodel their homes, without spending a penny or swinging a hammer!

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Now That’s a Door!

By Brian Miller

Many of you have seen our new Embarq™ Fiberglass Entry Door System*, the most energy-efficient entry door available in the U.S. market. It’s fascinating to hear your responses when you get a first-hand look. The comment we hear most often? “Now THAT’s a door!” Its beefiness is impressive, but there are brains behind this brawn. I thought you might be interested in a peek behind the scenes about how this door was created.

We’ve Always Been This Way

The best new products come about when they’re aligned with a company’s “DNA.” In other words, when the product innovation is a match for the organization’s unique goals, philosophies, values and capabilities. When work began on Embarq, our goal was clear: to produce the most energy-efficient door in our market. And ProVia’s track record for energy efficiency made us uniquely qualified to take on this challenge:

 

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