Entry Doors and Replacement Windows: The Best-Kept Secret

Wanda Angel is Door & Window Brand Manager for ProVia

By Wanda Angel

Early this morning, I was driving down the road taking my dog to the vet before heading in for work. I felt a rush of happiness as I looked at the explosion of summer colors around me! Right now the lush green backdrop of trees is splashed with flowers in every color in the rainbow. I was struck by the incredible power of color to attract attention and breathe fresh beauty into everything.

Summer is also a time when people are sprucing up their homes and working to maximize their curb appeal. So I wondered, do people know there’s a unique way to add color to entry doors and replacement windows that lasts year-round?

Add splashes of color with Inspirations Art™ Glass

Best-Kept Secret for Color – Revealed!

When you think about your entry doors and replacement windows, do you think about color? You can easily add color with our Inspirations Art™ Glass, and this is the best-kept secret I’d like to share with you. Most people spend time thinking about the finishes and framing, and that’s a great start. But what about the glass? Here’s where you can add splashes of color, just like planting flowers adds beauty to the green backdrops in nature. Inspirations is available for ProVia’s entry doors, storm doors, patio doors, sidelites and replacement windows, and we have lots of designs you can choose from.

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How to Sell Vinyl Siding in the Digital Age

Jerome Zenoby is Heartland Siding and Heritage Stone Brand Manager for ProVia

By Jerome Zenoby

The way vinyl siding is sold today is vastly different than the way we did it 10-15 years ago. And yet, the core of this activity remains the same. It all boils down to human-to-human interaction. As sales trainer Brian Tracy once said, "Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service." How can we apply this to siding? And what kinds of tools can we use to do this most effectively? A careful blend of traditional approaches combined with new digital “cool tools” will not only help you sell more vinyl siding, but ensure you have happier customers too.

Cool Tools in the Digital Age

We’re starting to see a shift where homeowners are “self-educating” using today’s digital tools. Many times, before they even talk to us, they’ve already been influenced by information they’ve found on websites, in discussion forums, via apps, and even through social media. For siding buyers, whether they’re homeowners, builders, contractors, this is a reversal of mindset. Buyers today know they can self-serve the information they need to narrow down the selection process, without being dependent on salespeople to give them preliminary information. Often, by the time a customer calls you, they’ve already decided (or are pretty close to deciding) what they want. When selling vinyl siding, you could be in or out of the selection process without even knowing about it. To make sure you’re in the game, rely on your siding manufacturer to give you the ammunition you need.

Most manufacturers now offer ingenious tools like online visualizing software. Heartland Siding by ProVia has a Visualizer on our website that allows people to virtually remodel their homes, without spending a penny or swinging a hammer!

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