As the tides of the housing market rise, many businesses are breathing a sigh of relief after the hard years of the downturn. But there are dangers in the “comfort zone.” Recently delivered a speech to our sales team as a challenge against complacency, and in support of ProVia’s core value of Continuous Improvement. Here we share a few excerpts you may find inspiring.
The Greatest Enemy of Greatness
A good question many business leaders ask themselves is “What keeps me awake at night?” Well for me, this answer is simple – it’s the comfort zone. We all know that the greatest enemy to being great is “being good,” a place where we’re comfortable. The comfort zone, I believe, is the greatest enemy to our passion. We can become so comfortable in this zone that we lose our passion, especially passion of quality and service.
I believe at ProVia we’re “the best of the best.” This should make me happy, right? But what keeps me awake is that we know that we’re good, and that could keep us from getting better.
Dangers of the Comfort Zone
When we get into our comfort zone, we relax and feel secure. We’re not afraid of challenges because they don’t exist. In our comfort zone, we’re in control, we’re familiar. We can predict tomorrow because as someone once said, “We cut and Paste” today. We get what we want without much effort. This is the reason many people don’t like change, because they’re comfortable and change destroys comfort.
With fast-changing technologies, products, processes, customer requirements and market opportunities, it’s suicidal for a business to sit on its laurels. We must continue to innovate and evolve. We must adapt new and better technologies, new and better products, new and better techniques, new and better processes, new and better styles, new and better services. What worked yesterday may not necessarily work today, and probably won’t work tomorrow.
Embrace the Uncharted Terrain
We should apply these ideas to our personal lives as well. The moment we become comfortable and satisfied with “who I am,” passion dies and we lose the desire to improve ourselves. But we can always find ways to get better. Let’s make sure we embrace the uncharted terrain. It may be tough, the road may be rocky, it may be uphill – but let’s embrace it.
Do we want to live a full successful life? Then I challenge us to expand our boundaries. When we stretch and reach a goal, stretch a little bit more. In doing so, you’ll not only reinvent yourself but also our business and our customers, and we’ll contribute to making the world a better place to live.
Relentless Discomfort with the Status Quo
Let me conclude by simply saying this: that the comfort zone will take us and any other company to its demise. We can never let that happen. We must never become too comfortable. We must have a relentless discomfort with the status quo and say, “We’re going to the next level.” We’ll help each other get there. As we work together, I believe we’re going to be unstoppable.
I want to thank all of you for being unstoppable. For working together, for supporting each other and doing the job we’re called to do. Thank you!