By: Stephen A. Tybor, III In the last five years, the siding industry has really been expanding its color palette. Fifteen years ago, there were only about six or seven colors used in the marketplace. Whereas today you’ll drive into some subdivisions and notice that the beauty of vinyl siding has made some huge leaps. Homeowners Love Choices When you combine some of the rich dark colors that we’re offering with the custom look of our Cedarbrook shakes and scallops, or Manufactured Stone, you can make the front of your home look so much richer and more personalized than you could a few years ago. It used to be that people wanted a simple cladding that was maintenance free and could be washed down once or twice a year. Now homeowners want a landscape of many different colors and textures to be able to artistically design their home’s exterior. Making Choices Easy for Distributors And for our distributors, we focus on making it easy to offer all these choices. Heartland Siding offers a unique concept where distributors are able to buy any quantities they want – it’s that simple. You don’t have to buy full boxes of everything and get stuck with a bunch of extra products that you’re going to sit on for the next 20 years. If I were a distributor, I’d be concerned about potential hidden costs of doing business, and would be excited about the model I just explained. Distributors can bring in 12 corner posts instead of 20, order 44 J-channels instead of 80. This represents a unique concept in the industry – buy what you need, not what a manufacturer wants you to take because it’s easy for us. It’s that service aspect that really sets Heartland Siding apart from the pack.