By Lynn Angle
When it comes to doors, windows, siding and stone, are you picky about design? We are too! At ProVia we care about every detail in the design of our products, and we carefully craft them to deliver lasting beauty for the home. In my corner of the ProVia world, I work with our team to make sure the graphic design we use – in everything from brochures to our website – not only looks good, but also communicates as effectively as possible. Again, it’s form AND function. We often get questions from our dealers about how to incorporate good design practices for their own businesses, so here I’ll share some of the insider tips we use every day.
1. Less is More
In the story of your company and its products, there’s soooo much to tell. So why not squeeze as much information as possible into a brochure or an ad? Remember, one of the most important jobs with your marketing is to help people find and learn information about you. And when the page is densely crammed with words and pictures, readers have to work hard to sort through all that stuff to find out what’s important to them.