2013: Hot…or Not?

Lee Shaw is Vice President of Sales for ProVia

By Lee Shaw

In this Thanksgiving season, there’s one precious gift I’m very grateful for…the election is over! While the ramifications of the outcome will play out over time, one thing’s for sure: now people will start making decisions.

Some Will Ride. Some Will Drive.

For the building products industry, I think 2013 will be a rollercoaster year. There’s a lot of opportunity out there, but we’re going to have to work hard for everything we get. We’ve heard that double-digit growth is in the forecast for the first two quarters, but I think it will be hard work. I believe the storm on the east coast is going to have an impact on the remodeling market. It will be very good for some and challenging for others. The key is to drive to make things happen, not go along for the ride and wait for things to happen.

Success is All in Your Head

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Bring Eyeballs Into Your Showroom – Virtually!

Joe Klink is Director of Corporate Relations for ProVia

By Joe Klink

A few weeks ago Hallie Busta, Assistant Editor for Custom Home, ProSales and Residential Architect magazines wrote something that created an “ah-ha moment” for us. She said:

If you're thinking that a 360-degree panoramic view of your showroom or design center—accessible from potential customers' desktops—could spur them to make the trek to your location, then you're in luck. A relatively new feature from Google's Google Maps platform lets users do exactly that, opening up a new interface for small business owners to virtually interact with clients and drum up foot traffic, Fast Company reports. The system has been up and running for a while, Google says, but it recently made the platform easier to use by labeling businesses on its maps that have panoramic interior views with an orange dot. Want to hire a Google-vetted photographer to put your space on the map? Here's how.

- ProSales, September 2012

Putting Ah-Ha Into Action

We immediately recognized the potential opportunities that this marketing tool would create for our dealers. Many of our dealers’ showrooms are beautiful and effectively demonstrate ProVia products. Once dealers are able to get prospects into their showroom, the sales staff is highly capable of converting them into sales. But the trick is getting them into your showroom, isn’t it?

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