2013: Hot…or Not?
By Lee Shaw
In this Thanksgiving season, there’s one precious gift I’m very grateful for…the election is over! While the ramifications of the outcome will play out over time, one thing’s for sure: now people will start making decisions.
Some Will Ride. Some Will Drive.
For the building products industry, I think 2013 will be a rollercoaster year. There’s a lot of opportunity out there, but we’re going to have to work hard for everything we get. We’ve heard that double-digit growth is in the forecast for the first two quarters, but I think it will be hard work. I believe the storm on the east coast is going to have an impact on the remodeling market. It will be very good for some and challenging for others. The key is to drive to make things happen, not go along for the ride and wait for things to happen.
Success is All in Your Head
The biggest factor in determining success will be the perspective and attitude of the individual. When you ask around, one guy can say, “this is the best year I’ve had”, and you walk across the street and they say it’s not so good. Everyone has a different perspective on what’s going on out there. In reality, if we just put our boots on the ground and go to work, these are the people who will be successful. There’s no magic pill.
When business is down, some companies get aggressive about taking market share. There’s no better time to do this than when competitors are laying low and making themselves vulnerable. Savvy companies have boosted resources, increased sales and marketing efforts, and captured market share. While others pulled back at a time that they shouldn’t have. The difference is the attitude of working to win.
4 Key Trends
- New Construction I think we’re going to see an uptick in new construction. Already it feels like new home building is starting to climb a bit.
- Remodeling More people have been staying in their current homes, but they put spending on hold, awaiting the results of the election. Now that that’s past, and once the weather calms down, I think we’ll see a real uptick in remodeling. Again, I don’t think it will be easy – we’ll have to work for it by providing smart, competitive products and maximizing value for the consumer.
- Energy efficiency is top of mind for homeowners. As the only ENERGY STAR award winner for entry doors, energy efficiency is very important to us at ProVia. We have a team of engineers who are well versed in the new ENERGY STAR standards and are working hard to continually develop our products with those standards in mind.
- Hot Spots We have high hopes for the west coast and certain western states next year.
Products in Demand
- We’re seeing more people select our Signet fiberglass door. Its beauty and performance are unmatched in the industry, and if a homeowner selects fiberglass over steel, they’re choosing Signet.
- Our new Aeris Wx1000 wood-clad window is a gorgeous product. With its low-maintenance vinyl on the outside, and furniture-quality wood interior, combined with energy efficiency and a beautiful, warm feel on the inside, I believe we’ll get some great mileage with that product next year.
ProVia in 2013: We Intend to Drive
ProVia’s decisions are in place about how we’ll drive business in 2013. We plan to hire more people to support our growing door and window business. We’re also in the process of adding new manufacturing space and a distribution center, and that will optimize our processes. We also plan to add jobs to support the growth we’re experiencing in our siding and stone business units.
By strengthening our resources we’ll be poised to make the most of every opportunity, as market activity opens up. We’ll work hard to continue delivering best-in-class products. And as is our way, we’ll go above and beyond by caring for the details that deliver value in everything we do.
What are your plans for 2013? What do you see on the horizon? Click on the comment balloon at the top of this article and share your thoughts with us!
The old saying "plan your work and work your plan" is more important than ever. New construction is improving and bit by bit the consumer is coming into the market and getting work done. There is no doubt pent up demand and recent reports show a strong 2013 for remodeling.
keep up the good work at ProVia!